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島東山海藝術祭

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恁若來台東 |  島東山海藝術祭

designer / @chenchi
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恁若來台東  rèn ruò lái tái dōng

2023年島東山海藝術季「恁若來台東」,以由歌手沈文程所演唱、傳唱度極高的若來台東歌曲中的歌詞「恁若來台東」,把遠方的旅客邀請到這片擁有山海文化的美麗土地。

為此台東舉辦了一系列以音樂與文化為主題的活動,舉辦
農夫市集活動、月光音樂會、職人工作坊等等多樣活動。讓遊客更深入感受這片獨特的自然風光和文化氛圍。


而活動所延伸的設計周邊商品:(1) 視覺海報 、(2) 旅遊指南小冊、(3) 復刻版錄音帶〈恁若來台東〉、(4) 勳章 更是在細膩處彰顯了這首歌的內涵。「若來台東」這首歌串聯起台東山海文化的美麗面貌,讓遊客在這片土地上感受到濃厚的人文氛圍和融入當地生活的熱情。這是一趟充滿活力、有趣且難忘的旅程,也讓人深深愛上這片山與海交融的寶島!


In 2023, the Island Dongshan Sea Art Festival "Come to Taitung if you want", with the lyrics of "Come to Taitung if you want" sung by singer Shen Wencheng, invited tourists from far away to this beautiful land with mountain and sea culture.

For this reason, Taitung held a series of activities with the theme of music and culture, such as farmers' market activities, moonlight concerts, professional workshops and so on. Let visitors feel this unique natural scenery and cultural atmosphere more deeply.

And the design peripheral products extended by the event: (1) visual posters, (2) travel guide booklets, (3) reissue audio tape "Ye Ruo Come to Taitung", (4) medals, which highlight the connotation of this song in detail. The song "If you come to Taitung" connects the beautiful features of Taitung's mountain and sea culture, allowing tourists to feel the strong cultural atmosphere and enthusiasm for integrating into local life in this land. This is an energetic, interesting and unforgettable journey, and it also makes people fall in love with this treasure island where mountains and seas blend together!

↓ 延伸商品 (1) 視覺海報(2) 旅遊指南小冊(3) 復刻版錄音帶〈恁若來台東〉(4) 勳章 
ⓐ 視覺海報:

以米型輪廓勾勒出台東稻田所交織出壯麗的景緻,彷彿映照著蔚藍的天空和輕輕搖曳的稻浪。清晨的微風輕撫臉龐,陽光穿透稻田的縫隙,為這片土地增添溫暖的色彩。


The rice-shaped outline outlines the majestic scenery of Taitung's rice fields, as if reflecting the blue sky and gently swaying rice waves. The morning breeze caresses the face, and the sunlight penetrates the gaps in the rice fields, adding warm colors to the land.
ⓑ 旅遊指南小冊:

探索台東,跟著我們的旅行指南小冊一起啟程!詳盡介紹台東旅遊資訊和實用的旅行建議,讓您輕鬆遊覽台東的每一個角落。無論您是喜愛大自然、文化探索,或是享受美食之旅,帶著這本小冊,一同探索這片富有活力的寶島。

Explore Taitung and set off with our travel guide booklet! Detailed introduction of Taitung tourism information and practical travel advice, allowing you to easily visit every corner of Taitung. Whether you love nature, cultural exploration, or enjoy a gourmet trip, take this booklet and explore this vibrant treasure island together.
ⓒ​​​​​​​ 復刻版錄音帶〈恁若來台東〉

懷舊的音樂收藏品,將經典歌曲保存在磁帶上,重新呈現,重溫昔日的音樂風華。封面設計充滿著懷舊調性、摩登風情,在活動結束後,它將會成為了一份特別的紀念品,讓您在回味音樂的同時,也帶起了台東美麗的回憶。

A nostalgic music collection that saves classic songs on tape and re-presents them to relive the musical splendor of yesteryear. The cover design is full of nostalgic tone and modern style. After the event, it will become a special souvenir, allowing you to relive the music while also bringing back beautiful memories of Taitung.



ⓓ​​​​​​​ 勳章:
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在旅程的路途上,就像稻穗般搖曳生姿,收穫滿滿。沿著稻田漫步,尋找著豐富的自然美景與文化。小勳章成為記憶中的光輝證明。讓稻穗的意涵在心中持續發芽,帶著旅途的成果與感動,踏上未來更多豐收的征程。

On the way of the journey, swaying like ears of rice, the harvest is full. Walk along the rice fields in search of rich natural beauty and culture. The little medal became a shining testament to the memory. Let the meaning of the ear of rice continue to germinate in the heart, and with the fruits and touch of the journey, embark on the journey of more harvests in the future.



↓ 活動執行 (1) 簡介 、(2) 活動人員識別證(3) 空間應用(4) 戶外張貼
⦧​​​​​​​  ​​​​職人工作坊|體驗活動舉辦於池上鄉間的一間教室,外頭所張貼。 

Staff Workshop|Experiential activities were held in a classroom in the countryside of Chishang, posted outside. 

「  雲霧繚繞於山脊間,偶有日光穿透,映照在井然的金黃稻田上,幾糰矮小蓬鬆的樹叢錯落其間;
      微風輕撫稻穗,晃下了昨晚停留的雨珠。」

放慢步調後,輪廓變得明朗,自我恢復專注。看著稻田、河流、日光,判斷時節的愜意,感受日出而作、日落而息,人與光影、時間變化下,一起生活的能量轉換。

:這些都是台東所給予的。




Feel the tranquility given by the land. Clouds and mists shroud the ridges, with occasional sunlight penetrating, reflecting on the orderly golden rice fields, with a few clusters of short and fluffy trees scattered among them. The breeze caresses the ears of rice gently, shaking off the raindrops that stayed last night. _ After slowing down the pace, the outline becomes clear and self-focused. Looking at the rice fields, rivers, and sunlight, you can judge the comfort of the season, and feel the energy transformation of living together under the changing conditions of people, light and shadow, and time.

: All are given by Taitung.


designer /  @chenchi

恁若來台東 |  島東山海藝術祭

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